How can Content Marketing Improve User Onboarding for African Startups
The African tech startup space has seen tremendous growth over the recent year. From getting impressive funding, expansions, mergers, and […]
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Content Marketing in Africa for Tech Startups
Content marketing in Africa is often a skeptical tactic, especially for tech and e-commerce startups. However, it is also an
How to Create an Efficient User Onboarding Process (SaaS)
In the 2024 International Finance Corporation Research Series, 3 notable challenges of digital adoption in Africa came up: I want
Convert Your E-commerce Traffic into Customers: Do Kenyans Read Blog Posts?
Small and cottage manufacturing businesses, this is for you, especially if you have been struggling to convert your e-commerce traffic
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How Slyzed Increased Sign Ups by 90% through Content Marketing
In the past year, I had the incredible opportunity to work with Slyzed, a social commerce platform in the UK