Hi there!
My name is Naomi, and I work in B2B content marketing
Work with me to:
Build Trust & Authority through Content Marketing
I can help you build and implement a content marketing framework that builds trust and authority for your brand.
Most founders understand the value of content marketing. Some will publish content, but the strategy is just publishing more articles, promoting a link, and moving on.
There’s a problem with this strategy.
Your social media, newsletter, and blog content feel disconnected and often lead to a lack of consistency. And this makes it difficult to see results.
Another mistake that befalls digital marketers is focusing on transactional keywords only, competing on SEO and traffic. The result is low-quality leads, mainly because of the lack of trust, and thought-leadership in your content.
All these scenarios, combined with a lack of a long-term content strategy, will get you stuck in a loop and eventually come to one self-satisfying conclusion:
Content marketing just doesn’t work.
Solution
Content marketing does not always mean you need to publish more stuff, hoping that your customers find you. I can help you build a content marketing framework that builds trust and authority for your brand.
The secret is creating differentiated content.
We will build a framework that represents your earned experience and your customer’s perspectives.
How?
When you want to build authority and trust, you need to take your eyes off SEO and transactional keywords for a minute.
Instead, we will focus on creating a content strategy that:
- Brings out your perspectives on industry topics
- Represents your observations
- Showcases your experiences
- And reaches the right people, i.e, your customers
The goal is to stand out, not blend in…
SCOPE OF WORK
Phase 1: Designing
Your Content Framework
The first phase will be dedicated to designing your editorial calendar. This will include deciding on the content themes for the next 3-6 months, developing your content mediums, as well as your editorial calendar with topics, collaborators, resources, and unique angles.
Phase 2: Creating, Publishing, and Distributing your content
During this phase, we will focus on content creation, or updating your old content on several mediums. It is time to actualize the editorial calendar we developed in Phase 1. We will then publish the content and start engaging with your audience through social media and emails.
Phase 3: Content Repurposing
Now that your content framework is in motion, we will measure through various methods, mostly audience engagement. The feedback will allow us to tweak your content framework to meet your audience’s demands. During this phase, we will also repurpose the content into emails, short videos, podcasts, etc., to amplify your audience’s reach.
